Experior Financial Group is a full service, financial services brokerage, that was founded by Jamie & LeeAnne Pricket in 2014 in Guelph, Ontario, Canada. It expanded its operations to the USA in 2020, with its US head office in Buffalo, New York. Always staying true to the mission of “Building financial foundations for families to empower them today and leave a legacy for tomorrow.”

By the end of 2023, Experior had more than 3800 agents working across North America.

Experior is a unique company because it is owned entirely by its agents. This means that the agents do not have to answer to any external investors and can focus on finding the best options and solutions for their clients.

Experior offers a wide range of products and solutions through its partnerships with over 70 product providers across North America. Experior agents can help clients with various types of insurance products, as well as other investment products if they have the necessary licenses. Experior also has referral arrangements that can assist clients with banking, debt solutions and mortgage financing.

Experior does not charge any fees to its clients for its services. Experior agents receive commissions from the companies whose products they sell to their clients.

Experior agents are well-qualified and well-trained to offer advice to their clients. They meet all the regulatory requirements and obtain all the licenses needed to operate in the industry. They also have access to education, certifications and specializations that can enhance their skills and knowledge. Some agents have more than 25 years of experience in the industry, while others are just starting their careers. Experior has a strong culture of training and mentorship that ensures that clients always receive the best service and expertise possible.

Experior also has high standards of compliance and client suitability, which means that the agents always act in the best interest of their clients and follow the ethical and professional guidelines of the industry.

Not at all! We believe business is earned, not expected. We focus on providing value right from the start.